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2018 Tourism Summit keynote Addresses and Sessions
The 5 P’s of Success
From Hockey Hero to Tourism. As the first round draft pick of the Winnipeg Jets in 1982, Jim Kyte enjoyed a 17-year professional hockey career, including 13 seasons in the National Hockey League (NHL) with Winnipeg, Pittsburgh, Calgary, Ottawa and San Jose. The Ottawa native is the only legally deaf player to play in the history of the NHL and was twice nominated for the NHL’s Masterston Trophy. After sustaining a career-ending injury in an auto accident, Jim retired from hockey and transitioned into a career with Sport Business management, leading to his current role as the Dean of Algonquin College’s School of Hospitality, Tourism, and Culinary Arts. Never one to back away from a challenge, Jim’s path in life and work has always been guided by the 5 P’s. Join Jim as he describes his life principles that have allowed him to aim high and succeed – see if you can do the same!
Exclusive Industry Keynote Address
Andrew Prossin, One Ocean Expeditions
One Ocean Expeditions has become one of the most successful ocean expedition companies in the World, offering once in a life time voyages to Antarctica , the Canadian Artic and Canada’s East Coast. With a parallel commitment to safety, quality , people, and the environment, Once Ocean has set a global benchmark for success. Andrew Prossin knows how to make the connection between business success and providing a truly authentic world class experience. He does not just say it – he lives it. Join us for this inspirational keynote!
Speaker: Judy Saunders, TIANS Chair
Join TIANS Chair, Judy Saunders for the traditional Chairman’s Address. This annual address will provide a state of the industry from TIANS perspective and also allow industry to recognize those past leader who have contributed to the TIANS organization over the past 41 years.
tourism nova scotia keynote address
Speaker: Michele Saran, CEO – Tourism Nova Scotia
Many things have changed for Nova Scotia’s tourism sector since the Ivany Report was released in 2014, Tourism Nova Scotia was created in 2015, and our industry began rallying to work towards the common goal of reaching $4 billion in annual tourism revenues by 2024. Join Michele Saran, CEO of Tourism Nova Scotia, to take a look at some of the exciting initiatives from the past year, and activities planned for the months ahead.
become nova scotia’s next great travel experience – pre-rEGISTRATION REQUIRED
Speaker: Heather Yule, Experience Development Manager, Tourism Nova Scotia
Are you ready to differentiate your business to attract new visitors? To authentically connect travellers with our best local flavours, places and storytellers? Join this conversational workshop that will help you become the next “must do experience”. Please register here.
• Learn what it takes to curate a travel experience
• Gain direct insight from Nova Scotia tourism operators who have developed experiences of their own
• Get a sneak-peek at Tourism Nova Scotia’s new tools to create your experience
• Receive advice and support from Tourism Nova Scotia’s entire experience development team
Culture + sport = tourism opportunity
Speaker: Communities, Culture and Heritage
In July 2020, Nova Scotia will host to the North American Indigenous Games (NAIG). The Games will be the largest sporting event ever held in Nova Scotia and this will be the first time the Games have been hosted in Atlantic Canada. A fundamental element of the Games is the showcasing of Indigenous culture. This interactive panel will share some insights on how your business and community can leverage this unprecedented opportunity.
accessible tourism – what it really means
This interactive panel will discuss best practices; market opportunities and how Nova Scotia can truly reposition itself as a best in class destination!
help wanted – addressing tourism’s labour crisis
Labour shortages are having a severe impact on tourism businesses ability to operate. Diversifying workforces is part of the solution – how can tourism operators take advantage of diverse labour pools. How can we bridge indigenous workers to tourism jobs? How can immigration programs meet tourism needs today? Join this interactive panel to discuss solutions for Nova Scotia’s tourism industry.
Building strong communities & pride of place
Develop Nova Scotia
Develop Nova Scotia’s mandate is to drive economic growth across the province through the development of strategic property and infrastructure. They do that by working with public and private organizations and communities to create sustainable places that attract and inspire people and investment. We know that visitors want to eat, drink, explore and celebrate where the locals do. Their work is about creating authentic, high quality places that reflect the values and aspirations of Nova Scotians, building on our distinct maritime heritage and diverse culture. If we get it right by Nova Scotians, we’ll create a place that is a source of pride for all and a magnet for visitors. Let’s discuss how placemaking can make a difference in growing strategic sectors like tourism, and how Develop Nova Scotia can continue to support tourism growth.
DISRUPTIVE INNOVATION? – DIGITIZE NOW: TRANSFORM YOUR BUSINESS
Speaker: Chris O’Shea, Consultant, Business Development Bank of Canada
Travel today is a completely different experience. Who could have envisioned even 10 years ago the level of technology integration and convenience that modern travelers get to enjoy? No industry has been impacted by technology as much as tourism and over the next few years the pace of change is going to accelerate as digital advancement is reshaping purchasing decisions and global access. In an increasingly connected, automated and data-driven world, tourism businesses will need to embrace new technologies or risk falling behind. During this informative session, the Business Development Bank of Canada will provide an update on the latest research exploring digital technology adoption of businesses in Canada and the impact on financial performance.
cannabis and the tourism industry – your questions answered
Join the Province of Nova Scotia Cannabis Forum to have all your questions answered. Cannabis is legal in Canada as of October 17, 2018. Legalization is a major shift for Canada and has implications for everyone. A group of representatives from several government departments will be here to answer questions from the tourism industry including the laws, workplace safety, implications for licensed premises, and the Smoke-free Places Act.
are you ready to welcome international visitors?
Find out what you can do to best prepare your business to serve international visitors.
• A deeper dive into the profile of the Chinese, German and UK traveller
• How to ready your business to best serve visitors from key international markets
• Tourism Nova Scotia’s Business Resources
special opportunity for tourism summit delegates
digital help desk – enhance your online presence
brought to you by tourism nova scotia and google canada
Get one-on-one support to enhance your online presence – By Appointment Only:
• Expert advice from Google representatives on Google Business Listings,
Analytics, Search engine marketing and site speed optimizations.
• Assistance from Tourism Nova Scotia’s digital marketing team to optimize
your NovaScotia.com business listing.
• Information about opportunities to partner with Tourism Nova Scotia to develop
digital content and marketing strategies for your business.
Appointment Times are available from 10:00a.m. to 4:40p.m. and run 20 minutes. Register here!