frank wolf, internationally renowned explorer & award winning filmmaker – keynote
Renowned explorer, writer and award-winning filmmaker Frank Wolf shares his personal journey from adventurer to environmental advocate; showing how inextricably linked tourism is to the natural environment.
unleashing your greatness
Buhle Dlamini, entrepreneur AND INTERNATIONAL SPEAKER – keynote
Join us for an inspirational closing session of the 2017 Tourism Summit. Raised in a rural village in South Africa, Buhle Dlamini beat the odds to become a top South African entrepreneur and international speaker. Buhle weaves his background and personal story of triumph over struggle into all his presentations. Shaped by iconic leaders like Nelson Mandela and Desmond Tutu, Buhle will share a unique and inspirational message that will challenge all of us to seek greatness in all that we do by being who we are, embracing our distinction, pursuing excellence and living our values. (And yes, of all the places Buhle has traveled to around the world, he has chosen Nova Scotia as his home.)
judy saunders, chairman – tourism industry association of nova scotia
Join TIANS Chairman, Judy Saunders for the traditional Chairman’s address. This year’s address is a special occasion as we mark the 40th anniversary of TIANS and recognize those that have contributed to the TIANS organization over the past 40 years.
The Time is Now – After successive years of growth, Tourism is gaining recognition for the important role it plays in the Canadian economy. Much of the current growth is connected to global conditions and when conditions realign, the question remains how competitive is the sector? What are the national issues at play that are affecting the sector’s competitiveness and how can we take advantage of the current positive momentum to address some of the challenges around product, people and policy. Join us for this interactive national panel as we discuss how to ensure a sustainable and successful Tourism economy for all regions of the Country.
Panelists include: Susie Grynol, President – Hotel Association of Canada, Philip Mondor, President – Tourism HR Canada, Robert Bernard, Chair – Indigenous Tourism Association of Canada and Bert van der Stege, Vice President, Business Development & Chief Commercial Officer – Halifax Stanfield International Airport.
Michele Saran, CEO – Tourism Nova Scotia
Many things have changed for Nova Scotia’s tourism sector since the Ivany Report was released in 2014, Tourism Nova Scotia was created in 2015, and our industry began rallying to work towards the common goal of reaching $4 billion in annual tourism revenues by 2024.
Join Michele Saran, CEO of Tourism Nova Scotia, to take a look at some of the exciting initiatives from the past year, and activities planned for the months ahead. Michele will provide an update on our industry’s progress against the $4 billion goal, and explore what the future of our sector could look like, asking the question… “What if?” View Presentation
carrie cussons, PRESIDENT & CEO – HALIFAX CONVENTION CENTRE
As we get ready to open our doors at the Halifax Convention Centre, join us for an update on what we are doing to welcome our national and international delegates to Nova Scotia! Come find out “who’s coming” and learn about the ways we will showcase the Nova Scotia experience to convention delegates within our new convention centre, inspiring them to go out and explore our province for themselves.
special opportunity for tourism summit delegates
brought to you by: tourism nova scotia
Free consultations with the experts from Google and YouTube for TIANS Registered Delegates.
Do you have questions about your AdWords account? Google Analytics? How to post or edit a YouTube video? Or general questions on digital marketing? We encourage you to stop by and work with them to get the most out of these platforms.
Appointments are available throughout the conference. All you need to do is bring your laptops with your accounts ready for some hands-on work, or simply come by to ask advice on digital marketing.
social media distribution: how to ensure your content is reaching the right people
ross simmonds – digital marketing strategist
In his action-packed session, Ross will discuss the important role that content distribution plays for operators in the information age and how you can use this knowledge to ensure your content spreads effectively. He’ll also break down why it is no longer enough to just have ‘great’ content and why it’s more important than ever to unlock new opportunities to tell your story. From Facebook Groups and Ads to Instagram, Quora & TripAdvisor – this is a talk you won’t want to miss. View Presentation
get the financing you need
greg dickie, vice president – nova scotia, business development bank of canada
Retaining your customers and attracting new ones requires constant innovation and investment. But how do you get the financing you need to upgrade your real estate, invest in technology or get around challenging cash flow cycles? In this panel discussion presented by the Business Development Bank of Canada (BDC), successful tourism entrepreneurs will explain how they financed their projects and the impact it had on their businesses.
stacey oxner, director of events – COMMUNITIES, CULTURE AND heritage
Culture in Nova Scotia is an integral part of the tourism experience and the development of events is one of the most significant ways to build economic activity in all regions of the province. The development of high-quality, authentic events can act as a catalyst for new visitation and holds tremendous potential to further extend the season. This session will provide an overview of the good work underway by Communities, Culture and Heritage to develop Nova Scotia’s Culture Action Plan. We know that Creativity and Community will contribute to the well-being and prosperity of Nova Scotia’s diverse and creative communities through the promotion, development, preservation and celebration of the province’s culture, heritage, recreation, identity and languages. A key action item of the plan is the development of a strategic, government-wide approach to the development, funding and attraction of events. We’ll explore the research that’s shaping the strategy and provide some advice and insight into the plan, including current funding programs available. View Presentation
darlene macdonald, director, sector development, TOURISM NOVA SCOTIA & JOANN FITZGERALD, CHIEF MARKETING OFFICER, TOURISM NOVA SCOTIA
A strong destination brand compels and inspires travellers from around the world. More than a simple logo or tagline, the brand is the essence or promise that sets a destination apart. Nova Scotia’s brand promises visitors that life’s most beautiful moments are unexpected. Join Tourism Nova Scotia, the province’s destination marketing agency, as they share insights on Nova Scotia’s brand and how we can strengthen our destination’s profile by living the brand every day. View Presentation
andrew wiens, international dmo manager – tripadvisor
Join us for a ‘Digital Reputation Management’ seminar, where Andrew Wiens will cover the scope and scale of TripAdvisor. This seminar will demonstrate why this matters to your business, best practices in the review space, how to improve your TripAdvisor ranking, and how to access free assets to drive more business. This is a working session designed to provide easy to understand, practical, immediately actionable information – appropriate for owners and managers (hotels, restaurants, and attractions.)
NEaL ALDERSON, MANAGER of events – COMMUNITIES, CULTURE AND EVENTS
Sport tourism is a $6.5 billion industry in Canada and one of the tourism industry’s fastest growing sectors. So how does it impact Nova Scotia’s tourism industry? Hear from the Canadian Sport Tourism Alliance on the state of the sport tourism industry, along with a panel discussion with three Nova Scotia communities who are leveraging the hosting of major sporting events. Find out what it takes and how you can position your community to better attract and host sport tourism related events. View Presentation
andrew prossin, managing director, one ocean EXPEDITIONS
The tourism industry in Nova Scotia has experienced one of the busiest years in recent history with reports of record breaking visitation. Despite this growth, it’s been identified that reaching the stretch target of $4B by 2024 requires a change in how we address issues of product quality and seasonality. Come join this interactive panel session to hear how some of our leading operators are raising the bar by investing in their tourism product and how incorporating quality focused strategies into their operations has resulted in the right conditions to enhance their season.
aMANDA STAGER, mANAGER AND CODY LOHNES, sENIOR mANAGER, tAX sERVICES, GRANT THORNTON
We know that paying attention to all the financial aspects of your business can be time consuming and challenging. Since the federal government announced it would be making changes to the private corporation business tax regime; many of you are asking what this will mean to how you operate your business.
Join our partners from Grant Thornton who will provide the latest update on what the tax changes will mean for you and your business. This will be an interactive session, so ask those questions that have been on your mind to best position your business for future success. View Presentation
emile gourieux, HOTEL SECTOR BUSINESS DEVELOPMENT EXECUTIVE – STR (STR, INC.)
Join Emile Gourieux to discuss the state of Canada’s lodging industry with a special focus on Occupancy, Average Daily Rate, and Revenue per Available Room performance. He will also focus specifically on Nova Scotia and Halifax, showing how their performance compares to that of the surrounding provinces. Finally, Emile will look at the hotel construction pipeline and reveal a forecast of key performance indicators for the year to come.
Founded in 1985, STR Inc. provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 15 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. View Presentation
ROBERT BERNARD, CHAIR – INDIGENOUS TOURISM ASSOCIATION OF CANADA
Indigenous tourism is gaining interest and momentum as the global visitor is seeking authentic, unique experiences. This session will explore the traditional and cultural history of the Mi’kmaw people in Nova Scotia and demonstrate how Indigenous communities have successfully partnered with other tourism destinations.
Come learn about the rich traditions of our own First Nations and discover new partnership opportunities to leverage this untapped tourism product.