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Keynote Presentations
The Honourable Diane Ablonczy, Minister of State (Small Business and Tourism)
Date: Monday, November 30th
Time: 9:30am-9:45am
Room: 200 - WTCC
For a copy of Minister of State's speech, please click here.
Stop Advertising and Start Socializing
Speaker: Tony Chapman - Founder & CEO, Capital C
Date: Monday, November 30th
Time: 9:45am-11:00am
Room: 200-WTCC
Tourism businesses are tightening their budgets and many of them are cutting their marketing budget. These are unprecedented economic times and many companies first reaction is to cut their marketing budget, but this can often actually cause more harm to the growth of a business. Studies have shown that companies that continue to market during tough economic times often see growth during those times, where businesses that cut their marketing budget will often see a decrease in sales. Tourism Destinations that are growing, have adapted and embraced a new approach to reaching their customers.
The tourism sector cannot ignore the financial difficulties that currently exist, but destinations and businesses need to accept that marketing is an investment not an expense. How tourism responds to the current challenges and evolves over the coming years will determine its future success.
The Power of Passion™ - It’s all about the Small Stuff™
Speaker: Hugh Culver
Date: Monday, November 30th
Time: 4:00pm-5:15pm
Room: 200-WTCC
For a copy of the presenation, please click here.
Get ready for a fast paced and totally practical message about creating more success in life and at work. Yes! It is possible for people to be passionate about their work. Discover the secrets to creating a work experience that serves you, while you serve others.
This dynamic keynote features full multimedia visuals and movies from his extraordinary Antarctica expeditions. And it shows new insights into the ever-increasing challenges of work and life-balance. Be inspired by the three power-secrets, and gain new insights for returning to work. Hugh's story is about overcoming incredible odds to create the first tourist program at the South Pole - an international success story. But more importantly, it is about the courage to lead our life with Purpose, Vision, and with Heart.
Motivating in Tough Times
Speaker: Chef David Adjey - Food Network Celebrity Chef
Date: Tuesday, December 1st
Time: 2:30pm-3:30pm
Room: Nova Scotia Ballroom, Halifax Marriott Harbourfront Hotel
In a fresh talk, ripe for the times, Chef David Adjey shows you how to get employees working harmoniously and at full capacity, day in and day out, even when times are tough. On Restaurant Makeover he helps restaurants, on the brink of financial collapse, spring back to life. And, with decades' of experience in the restaurant industry, he has learned what it takes to motivate a staggering variety of employees -- veterans and part-timers of every gender, race, and socio-economic background -- to work harmoniously. He'll show you how to manage egos and logistics, and how to find -- and nurture -- the seed of something great in each employee. With unforgettable charisma, he offers practical lessons on creating a hugely fulfilling, and profitable, work environment.
Facing the Tourism Challenge - CTC - Global Marketing Campaign
Speaker: Michele McKenzie - President & CEO, CTC
Date: Tuesday, December 1st
Time: 8:00am
Room: 200-WTCC
Presenation coming soon...please check back
The tourism industry is experiencing unprecedented challenges that require creative solutions and a comprehensive global strategy. Join Michele McKenzie, President and CEO of the Canadian Tourism Commission, as she presents an update to the CTC’s marketing strategy.
Educational Sessions
Stranger in a Strange Land – Insight into the Millennials
Speakers: Nova Scotia Community College
Date: Monday, November 30th
Location: Room 200C-WTCC
Time: 11:45am-1:00pm
Presenation coming soon...please check back
The greatest challenge facing the 21 st Century workplace is diversity! The real diversity challenge is not within the new immigrant workforce, but with our own Canadian Millennials who are immigrants to the Boomers’ world of work! Join us in an interactive session where we will present some key facts, some insights and the opportunity to discuss the issue with some of the Millennials of the Nova Scotia Community College.
Canada’s Competitive Disadvantage – Air Travel Structural Costs
Speaker: Ryan Brain – Partner, Tourism Lead, Deloitte Consulting
Date: Monday, November 30th
Location: Suite 302-WTCC
Time: 11:45am-1:00pm
To view a copy of the presentation, please click here.
According to the World Economic Forum airfares in Canada are too high. Why this is the case and what is contributing to the high costs of air travel? New primary research performed by Deloitte Consulting will be shared with conference delegates. Mr. Brain will also communicate the impacts of removing these costs from the system.
Social Media for Tourism Bootcamp
Speakers:
Phil Otto - President & CEO, Revolve
Jane Shkolnik - Director of Digital Strategy, Revolve
Date: Monday, November 30th
Location: Suite 301 – WTCC
Time: 11:45am-1:00pm
If you would like to view a copy of this presentation, please click here.
Adding social media into the marketing mix is increasingly important for tourism marketers who want to establish an online presence for their brands and businesses. In this session, we will discuss how to build and integrate a social media strategy, the dos and don'ts of social media marketing, successful tourism social media marketing examples, and introduce the social media tools every marketer should know about.
The Value of Tourism
Speaker: Mary Kilfoil - Gardner Pinfold Consulting
Date: Monday, November 30th
Location: Suite 303 - WTCC
Time: 11:45am-1:00pm
If you would like to view the presentation:
Part I - Please click here
Part II - Please click here
Did you ever wonder how revenues and economic impacts of tourism are calculated? Having current numbers and tools to communicate the economic value of tourism to our province, community, and investors is critically important. Join us for an interactive session to see the newly, updated and enhanced Tourism Economic impact Model (TEIM) for Nova Scotia in action. Along with economic outputs and distribution by region, the model will also estimate the economic impact of visitor expenditures, tourism capital investment projects and tourism enterprise operations.
PUTTING PEOPLE FIRST = BUSINESS SUCCESS
Speaker: Nova Scotia Tourism Human Resource Council
Date: Tuesday, December 1st
Location: Room 200C – WTCC
Time: 9:30am-10:45pm
If you would like to view a copy of this presentation, please click here.
The future success of your business will require innovative and forward thinking approaches in how you inspire your people. Join us for a highly interactive session to address priority labour market issues. Using technology, you and your tourism colleagues will discuss and explore solutions to engage and retain staff while improving skills and productivity.
Sport Tourism
Speakers:
Chris Morrissey - Chief Executive Officer, Halifax 2011 Canada Games
Grant MacDonald - Director, Major Events and Community Partnerships - Trade Centre Ltd.
Date: Tuesday, December 1st
Location: Suite 203-WTCC
Time: 9:30am-10:45am
To view Chris Morrissey's presentation, please click here (2MB).
To view Grant MacDonald's presentation, pleace click here.
As one of the fastest growing segments of the tourism industry, sport tourism is experiencing phenomenal growth as a grassroots economic development initiative in communities across Canada. This session presents an overview of sport tourism and its benefits to Canada as well as identifies what events like the 2011 Canada Games will do for Nova Scotia. Learn how communities and tourism operators of all sizes can become more actively involved in this growing industry segment.
Accessing Financing - Issues and Challenges for Tourism
Speaker: Thomas McGuire and Bruce Roberts - Kelco Consulting Ltd.
Location: Suite 303 – WTCC
Date: Tuesday, December 1st
Time: 9:30am-10:45am
Presenation coming soon...please check back
Join our panel of experts to learn the realities of securing capital for your business. Find out what lenders are looking for from potential clients and have the opportunity to ask questions. You will leave with an understanding of how to overcome barriers and best present your business to investors.
Speaker: Taste of Nova Scotia and Wines of Nova ScotiaLocation: Suite 301 – WTCC
Date: Tuesday, December 1st
Time: 9:30am-10:45am
Presenation coming soon...please check back
Come play the game of Culinary Pursuit with Taste of Nova Scotia and the Winery Association of Nova Scotia. You will have chance to win points as you wind your way through Nova Scotia and uncover it’s many culinary experiences. At the same time, you will learn about how Nova Scotia is going to launch its very own Culinary and Wine Trail System called Adventures in Taste. This session will be of interest to anyone who is interested in become involved or are involved with Culinary Tourism in Nova Scotia.
Creating Memorable Visitor Experiences - Experiential Tourism in Action
Speaker: Jonathan Foster - Executive Director - Gros Morne Institute
Location: Suite 301- WTCC
Date: Tuesday, December 1st
Time: 11:30am-12:45pm
If you would like to view a copy of this presentation, please click here.
Today’s travellers are demanding and expecting new and exciting ways to connect with their chosen destinations. To respond to this shifting need in the market place, businesses and destinations must look to develop tourism products that engage the senses by allowing travellers a more intimate and unique connection to host communities. During this interactive session participants will learn about the key components to creating and delivering an experiential tourism offering.
SHORE EXCURSION – Find how to “Shore Up” the potential revenue from cruise passengers
Speakers: Randolph deGooyer - President, Atlantic Cruise Ship Services
Duncan MacLean - Operations Manager, Atlantic Cruise Ship Services
Location: Suite 203- WTCC
Date: Tuesday, December 1st
Time: 11:30am-12:45pm
To view a copy of this presentation (2MB), please click here.
The growth of cruise to Nova Scotia means new business opportunities. Join this session to see how the cruise customer has evolved and how tourism operators can be part of the destination experience. Don’t’ miss this opportunity to learn how you can benefit from this business opportunity - learn how to attract and package your business as a shore excursion.
Tourism Advocacy Update
Speaker: TIANS and TIAC
Date: Tuesday, December 1st
Location: Suite 302
Join TIANS, President Darlene Grant Fiander and TIAC, President & CEO Randy Williams for an advocacy that has been undertaken on behalf of the Industry in 2009. The past few years the tourism industry has been challenged with a number of major issues that have affected our ability to grow tourism. TIANS & TIAC have been working together to advance change and ensure that tourism issues are being addressed at all levels of government.
NOVASCOTIA.COM - Are you maximizing your online opportunity to connect with 1.2 million unique visitors?
Speakers:
Wendy Barnable, Director of Marketing, NS Department of Tourism
Tanya Johnson, Internet Marketing Officer, NS Department of Tourism
Michelle Sears, Database Marketing Assistant, NS Department of Tourism
Date: Tuesday, December 1st
Location: Suite 303- WTCC
Time: 11:30am-12:45pm
Seating Capacity: 134
The session will included information on how to get the most out of your operator listings including extended descriptions, photos, videos, mapping and search hints, as well as step by step instructions on how to enter packages and where these packages will appear on the website. Lastly the session will conclude with information on festivals & events, forums and blogs.
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