The Tourism Connection - Tourism Summit 2011

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Keynote Speakers

James Bradley - Celebrated Author of #1 New York Times best-sell Flags of Our Fathers
Chef Jeff Henderson is an award-winning chef, motivational speaker, New York Times best-selling author, and Food Network television personality.


Presented by Pacrim Hospitality Services Inc.


James Bradley is the celebrated author of #1 New York Times best-seller Flags of Our Fathers, later made into a critically-acclaimed film directed by Clint Eastwood. The book is the true story of the six men, including Bradley's father, who raised the flag in 1945 on Iwo Jima, an image made iconic in the most reproduced photograph in history. A runaway success, Flags of Our Fathers exemplifies the power of doing the impossible and the achievement of incredible goals.

James Bradley will draw upon his vast research into the Pacific War and address the mindset it takes to achieve success - both in combat and in life. Bradley cites examples of challenges that experts deemed "impossible" and dramatically illustrates how ordinary people did the impossible by thinking outside the box. He explores not only how victory was achieved, but also what the victory cost. Bradley's thrilling presentation will challenge delegates to understand and remember the example that earlier generations have set, and to move beyond the "impossibilities" in our own lives.

 

Doug Lansky - Lost in Translation
Doug Lansky is a National Geographic's Award-Winning Author and World Travel Expert.

Presented by the Hotel Association of Nova Scotia
 

Doug Lansky is an adventurer, award-winning travel writer, National Geographic and Huffington Post contributor and a world-travel expert who has written books for both Lonely Planet and Rough Guides.  Join us as he brings us along on a global odyssey taking us on an entertaining and insightful look at what happens when national and international tourism marketing goes wrong and how to prevent it.   Doug will show us what happens when there is disconnect between the brochure and the actual experience.  Join Doug as he provides a powerful takeaway message that illustrates not just the importance of brand protection, but how to do it effectively.

 Derek Edwards
Award winning comedian


Join us for an amazing end to a full day of conference sessions. 
Canadian everyman Derek Edwards has taken everyday subjects and spun yarns that have left audiences in stitches for over a decade in his acclaimed career. Based on his Timmins, Ontario rural roots, his backwoods humour is delivered with a polished style and impeccable timing. Identifying himself with the ordinary working guy, he creates enchanting tales based on everyday subjects and delivers them with polished style and impeccable timing. For those of us in the tourism industry, Derek will entertain us with some of his experiences and thoughts about what it is we do.    Join Derek Edwards as he makes the ordinary extraordinary.      


Honourable Percy Paris
Minister of Economic and Rural Development and Tourism

The Honourable Percy Paris was first elected to the Nova Scotia House of Assembly as MLA for Waverley- Fall River - Beaver Bank in 2006 and was re-elected in 2009. 
Before being elected to the Nova Scotia Legislature in 2006, Percy was the Director of Dalhousie University’s Diversity Initiative and has also acted a Black Student Advisor. As an entrepreneur, Percy has been the President and majority owner of his own investment and holding company as well as a consulting company.



Danny Bartlett
TIANS Chair and Vice-President, Finance & Administration, Northumberland/Bay Ferries Limited, Caribou, NS

Danny holds a Chartered Accountant designation and a Bachelor of Business Administration degree from the University of Prince Edward Island.  He has been working in the transportation and tourism industry for approximately 25 years.  Danny has been with Northumberland and Bay Ferries since 1998 and is responsible for the day-to-day accounting systems, planning and financing issues, together with oversight of the company’s information technology and call center.  He was responsible for the implementation of the company’s point of sale/reservation system, a tool that has allowed the organization to continue to expand sales in travel packages throughout the Maritimes.  Danny held a variety of senior positions with Marine Atlantic for 16 years, prior to joining Northumberland and Bay Ferries.  He currently is a member of the board of directors of Northumberland and Bay Ferries with some past affiliations which include:  Junior Achievement Advisor and minor hockey.

 


Additional Speakers

Lesley Anderson
Manager, Brand Experiences, Canadian Tourism Commission

Lesley Anderson joined the CTC in 2007, bringing over 15 years of marketing and sales experience in a broad range of tourism sectors including airlines, cruise, receptive, travel agency, and tour operator. She manages the CTC’s Brand Experiences unit, a team that is responsible for identifying and promoting the unique Canadian travel experiences that bring Canada’s tourism brand to life. Currently Lesley is leading the CTC’s Signature Experiences Collection and industry outreach initiatives. This Signature Experiences Collection program aims to drive increased travel to Canada by using insights from the CTC’s market segmentation research on what draws visitors to a destination to better position Canada competitively. Lesley works closely with provincial, regional and city destination marketing partners, as well as Canada’s tourism businesses, to influence the development and delivery of tourism experiences that will inspire travellers to choose Canada as their next vacation
destination.

Dave Bryanton

Tourism Policy and Research, Toursim Atlantic
Dave Bryanton has been active in the tourism research community in Atlantic Canada for more than 20 years.  Between 1992 and 1999, Dave was the Director of Tourism Research with the province of Prince Edward Island.  In 1999, he joined the Tourism Atlantic section of the Atlantic Canada Opportunities Agency’s Tourism Policy and Research unit.  At the national level, Dave is the National Chair of the Tourism Research Partners Forum. He is ex-officio member of the Canadian Tourism Commission’s Research Advisory Committee, and the Provincial, Territorial Tourism Working Group.  Dave was also involved in developing Industry Canada’s National Tourism Strategy. At the regional level, Dave is a sitting member of the Atlantic Canada Tourism Partnership’s Marketing Committee and Evaluation Committee. He also served as a member of the Prince Edward Island Tourism Advisory Council Research Committee, and the Advisory Board of the University of Prince Edward Island’s Tourism Research Centre. Dave has lent his expertise to the four provincial tourism marketing and research departments in Atlantic Canada, and to a host of provincial and regional tourism associations and groups.  Dave holds degrees in Business Administrations from the University of New Brunswick.  

Lee Ann Crouse
Senior Research Analyst, Nova Scotia Department of Economic and Rural Development and Tourism
 Lee Ann is a Senior Research Analyst for the Tourism Division where she is the lead for the year-round Air Exit Survey, marketing support and evaluation efforts, the 2010 Visitor Exit Survey and segmentation analysis. Lee Ann grew up near Bridgewater until she attended Dalhousie where she completed her BA (Honours) and has recently received her Masters of Public Administration. She has worked for the provincial government since 2001 and has been with Tourism Research for 4 years.


Neil Daigle
Account Manager, Skyline Atlantic

Neil Daigle is an Account Manager at Skyline Atlantic’s Moncton location.  He has worked for nearly a decade in the trade show industry and specializes in working closely with businesses on trade show concepts; specifically design layouts and marketing strategies to build business relationships on the trade show floor. Skyline is an international trade show and event exhibit company with a strong reputation for creative graphic design and innovative exhibit layout.
 

  

     Carl Duivenvoorden
GMIST, Facilitator

  Carl Duivenvoorden was raised on a dairy farm in northern New Brunswick, and attended the NS Agricultural College.  His diverse career has taken him to over 25 countries, from New Zealand to Vietnam to Brazil. In 2006, he read “An Inconvenient Truth”, the book that catapulted climate change to the top of the global agenda.  In April 2007, he became one of the first Canadians to be personally trained by Al Gore.  Since then, he has presented “An Inconvenient Truth” in English and French over 250 times to more than 35,000 people across Atlantic Canada and in the US. Formerly with Efficiency New Brunswick, Carl now makes his living as a speaker, writer and consultant, helping people and organizations learn how they can save money, energy and our environment.  He also writes a biweekly column, Green Ideas, in the NB Telegraph Journal and three NB weeklies.  He looks forward to sharing his passion with you.     


David F. Goldstein
President and Chief Executive Officer, Tourism Industry Association of Canada

David Goldstein joined the Tourism Industry Association of Canada as its President and Chief Executive Officer in April, 2010. A veteran in government and regulatory affairs in Ottawa, David Goldstein has provided guidance and direction on the advocacy and public affairs functions of some Canada’s most respected companies and organizations. Prior to his arrival at TIAC, David served as the Senior Vice-President, Regulatory Affairs, with CTVglobemedia Inc. In this capacity, he worked with the senior management team to establish the strategic direction of Canada’s largest media company, and oversaw its regulatory and public policy files. He also served in a similar role as the Vice President, Government and Regulatory Affairs with CHUM Limited prior to its acquisition by CTVglobemedia. David’s experience in association management includes his tenure at the Canadian Association of Broadcasters (CAB), where he attained the title of Vice President, Government Affairs. He also subsequently served as Vice-Chair of the CAB’s Board of Directors, and has sat on the boards of several other organizations. 



Wanda Harbin
Corporate Training and Development Officer, Marine Atlantic Inc.
Wanda Harbin is currently the Corporate Training & Development Officer at Marine Atlantic Inc., Cape Breton, Nova Scotia with thirty five (35) years of service.  She also held the role as Ombudsman from 2001 to 2009.  Wanda has been an advocate of Persons with Disabilities since 1995, when she began promoting accessibility issues due to regulatory requirements.  Wanda established and chairs the Marine Atlantic Advisory Committee for Accessibility, while demonstrating tremendous leadership in the area of customer service promoting Marine Atlantic as an accessible service provider.   Regular sensitivity training sessions have been conducted by Wanda at Marine Atlantic to ensure staff are equipped to service persons with disabilities.  Marine Atlantic can now boast a competent staff, terminals and vessels that are designed for maximum accessibility, and an active, participatory accessibility advisory committee. In June 2010 Wanda presented a paper which was published at an International Conference for Persons with Disabilities in Hong Kong.  The paper outlined Marine Atlantic’s journey towards accessible transportation, as well as sensitivity training for MAI employees.  Wanda also received  the National Transportation Week Award of Excellence for her recognition for her leadership in promoting accessibility for travelling passengers.


Rauni Kew
PR  & Green Program development,  Inn by the Sea on the coast of Maine


Rauni Kew's background is in marketing and public relations. Currently working in hospitality she heads up PR  & Green Program development for Inn by the Sea on the coast of Maine, and PR for The Maine Innkeepers Association, (Maine has over 100  Green Lodgings certified by the Maine DEP.) Inn by the Sea has a Green Lodging certification from Maine’s DEP, a Silver LEED® certification for their addition and a Legislative Sentiment as an Environmental Leader. The Inn was not only selected one of TripAdvisor’s Top Ten Green Hotels worldwide,  Top Ten Green Hotels in the US on MSNBC and Forbes Traveler, but also made Travel & Leisure’s Top 100 Hotel list in US & Canada- proving it is possible to be green and luxurious at the same time. Ms. Kew serves as  Vice Chair of the Maine Tourism Commission, on the board of the Greater Portland CVB, and on the advisory boards of Philagreen and Ecorooms.com. She has published articles on hospitality in New England Hotel Magazine, The Trades and Greenlodgingnews.Previously she worked in the technology sector for Glance Networks, Internet screen sharing services, and in production for television and radio news in the New York CBC offices on Park Avenue and at the United Nations.


Karen MacNutt
Senior Research Analyst, Nova Scotia Department of Economic and Rural Development and Tourism

Karen McNutt is the Senior Research Analyst for the Tourism division where she leads the research team's efforts in monitoring tourism activity, evaluating marketing initiatives, and supporting industry decision-making efforts.  Karen is currently vice-chair of the Provincial Territorial Tourism Research Working Group and is involved with regional research committees as well. She is also a member of the Travel and Tourism Research Association (TTRA) and represents Nova Scotia on several national research committees such as the Canadian Tourism Commission Research Advisory Committee and the Tourism Research Partners Forum. Karen grew up in Truro until she attended Acadia University where she received her BA (Honours) and  MA in Sociology. She has worked in research with the NS government since 1992 and has been with the Tourism division for the past 12 years.


Phil Otto
President and CEO, Revolve

Phil Otto is President & CEO of Revolve, a Halifax-based branding firm with clients across Canada and the US. A student of branding, Phil's passion is brand articulation and helping organizations understand the connection between a strong brand and corporate culture, employee behavior and customer experience. Named to Atlantic Canada's Top 50 CEO Hall of Fame, Phil is frequently quoted in national and local publications and speaks across Canada on the power of branding in business.



Anthony P. Pollard
President, Hotel Association of Canada

Tony Pollard is President of the Hotel Association of Canada. He graduated from Concordia University with a Bachelor of Arts in Political Science and from Carleton University with a Masters in Philosophy, in Canadian Government and International Politics. He has 31 years of government relations experience having served earlier in his career as Special Assistant to the federal Minister of Transport and Senior Policy Advisor to the Secretary of State.  Mr. Pollard has been with the Hotel Association of Canada since the establishment of its national office in Ottawa in 1991.  Mr. Pollard has written various publications including “Canadian Hospitality for Chinese Guests” and “Green Key – An Overnight Success Eleven Years in the Making”. Mr. Pollard has been recognized nationally and internationally with awards including the Ordre du Merite Hotelier du Quebec, the Pinnacle Award, the Pistilli Environmental Award and the Confrérie  internationale des Amis de l’Hotellerie  et de la Restauration.         



Linda Profaizer
Consultant and Past President of the National Association of RV Parks and Campgrounds

With over 40 years in the campground industry, Linda Profaizer is a recognized leader in the campground and RV sector.  She worked for over 30 years in senior management and as President with Woodall's Publishing - an established leader in the Campground Directory and marketing business.  Between 2000 and 2010, Linda was the President and CEO of that National Association of RV Parks and Campgrounds, overseeing marketing and quality initiatives for over 3700 campgrounds across North America. 


Laurel Reid, Ph. D.
Bonavisita Institute for Cultural Tourism

Laurel Reid is President of Tourism Synergy Ltd. and an Adjunct Professor at the University of New Brunswick.  With a focus on Atlantic Canada, Tourism Synergy was formed in 2001 and offers expertise in sustainable planning and development, destination management, tourism marketing strategy, feasibility studies, travel distribution, market research and tourism education.  Laurel has spent several years working with businesses, associations, communities, Provinces and destinations involved in strategy development. Recent work in New Zealand focused on tourism planning, policy and travel distribution channels.  She has a reputation for effectively facilitating community tourism development and building capacity.  Laurel has also assisted with curriculum and workshop development for tourism and hospitality programs for universities, colleges, governments and public-private partnerships, and is the lead-developer for the Bonavista Institute for Cultural Tourism in Bonavista, NL.


Darrell Schuurman
President, Travel Gay Canada

Darrell Schuurman is the President of Travel Gay Canada, a national not-for-profit organization that improves economic opportunities for its members through research, product development, and the promotion of Canada as an LGBT travel destination.  Darrell is also the co-founder of the Canadian Gay & Lesbian Chamber of Commerce.  Darrell has over 19 years experience in tourism, working in the accommodation, transportation, tourism services, and travel trade sectors of the industry. Darrell is currently the Managing Partner at DNA Marketing Group, a specialized marketing company offering a full-range of services for the tourism industry.  Prior to DNA, Darrell spent 6 years with VIA Rail Canada as Manager of Market Development and 5 years with the Canadian Tourism Human Resource Council as Director of Sales & Marketing. Darrell completed his Bachelor of Commerce Degree concentrating in Tourism at the University of Calgary, and will complete his Executive MBA in 2013 from the Richard Ivey School of Business, University of Western Ontario. He currently resides in Halifax.



Ross Simmonds
Digital Specialist, Colour

Ross Simmonds has been a active in developing online communities before the term Social Media ever existed. Starting his first blog and online forum immediately out of high school, Ross quickly leveraged these tools to build a name for himself online. Out of university, Ross followed his love of social media and was hired by the CBC to develop and implement a social media plan across the Maritimes. Since then, Ross joined the digital team at Colour where he continues to advise businesses, organizations, and individuals on how to use social media and networks to build relationships and achieve business goals and objectives.



Yazeed Sobaih
Social Media Strategist, Revolve

Yazeed Sobaih is Revolve’s Social Media department lead. A Bachelor of Commerce Co-op graduate from Dalhousie University, Yazeed has a passion for Entrepreneurship and Charity. As the founder of a unique charitable organization called Frag For Cancer and a board member of GIVETOLIVE, Yazeed researches the newest and most innovative strategies in the ever changing world of Social Media to cost effectively connect brands with their target audience. Whether it is Facebook, Twitter, YouTube, LinkedIn, Blogger etc., Yazeed can show you why your business should have an extension living in Social Media, which medium to engage in, and how to do it right.



Wendy Swedlove
President, Canadian Tourism Human Resource Council    

Wendy Swedlove is the President of the Canadian Tourism Human Resource Council whose mandate is to support the tourism industry in addressing human resource issues. Over the past decade the Council has developed national occupational standards and professional certification programs, work place training, and career and labour market information.  Mrs. Swedlove spent eight years with the organization that is now the Canadian Tourism Commission. Prior to her     work with tourism, Mrs. Swedlove held positions with the Foreign Investment Review Agency, the Canadian Transport Commission, and the Department of Energy, Mines and Resources.  Wendy is a member of the advisory boards of the tourism and hospitality programs of the University of Guelph and Ryerson University, and is the proud recipient, on behalf of the Council, of four awards.
 

Brian Wood CFP, FMA - Investment Sales Manager, BMO Financial Group
For the past 17 years Brian has been educating Canadians on successful strategies for managing their wealth and finances.   Brian has spoken to over 200 organizations and is a recognized authority on dealing with both the emotional and financial aspects of transitioning out of business ownership.   In his current role with BMO Financial Group, Brian leads a team of 15 Financial Planning experts across Nova Scotia.



 


Additional Speakers Added Daily - Please check back often!
 


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