2019 Session Listings

 Thank you for taking part in the 2019 Tourism Summit


We are collecting presentations and links from our concurrent sessions.  Be sure to check back often!

Tourism Nova Scotia Session – Adapt to Grow Your Business; Leverage Tourism Nova Scotia Opportunities Now

Michele Saran, Tourism Nova Scotia’s CEO – Plenary Session Presentation


2019 Sessions:

Plenary Session with Tourism Nova Scotia CEO, Michele Saran

Adapting to Win: Finding Opportunities in a Changing Tourism Industry

If we keep doing the same thing we’ve always done, we will get the same results we’ve always had. Travel has changed, travellers have changed, and so must we if we want to be a top vacation destination.  Changes bring new opportunities and those who adapt will have the most success. Michele Saran explores the opportunities for Nova Scotia’s tourism industry to attract the travellers of today and tomorrow.

Adapt to Grow Your Business – Leverage Tourism Nova Scotia Opportunities Now

Presented By: Tourism Nova Scotia

The tourism industry is rapidly evolving; how can your business adapt to attract travellers? Learn how Tourism Nova Scotia can help you identify specific actions to increase your profile, attract your best visitors and maximize sales. You’ll hear directly from Tourism Nova Scotia about the programs and resources available to support your business growth—from research and development to marketing and travel trade. Tourism Nova Scotia team members will be available for one-on-one speed-meetings following the panel presentation to discuss your ideas.
Panelists include:  Anna Moran, Director of Research and Policy; Heather Yule, Manager of Experience Development; Nick Fry, Manager of Business Development; Peter Johnson, Manager of Market Development; Tanya Johnson, Marketing Manager; Kelli MacDonald, Director of Communications  Session followed by Drop-in Meetings with Tourism Nova Scotia Staff.

Connecting the Dots: the Economics and evolution of expanding air access – Joyce Carter, HIAA President and CEO

As one of the most critical pieces of transportation infrastructure in Atlantic Canada, Halifax Stanfield has seen record passenger and cargo growth over the past five years, serving 4.3 million passengers in 2018. The ever evolving aviation industry has become a pay-to-play arena, meaning airports globally must have a strong business case to attract new air services, and strong partnerships with businesses, citizens and tourism organizations to sustain connections with new markets. Joyce Carter explores opportunities to leverage tourism and transportation assets which, when we collaboratively work together, puts Nova Scotia on the map.

From the Land – The Interconnectivity of Agriculture & Tourism

Discover how FarmWorks Investment Co-operative Limited is supporting new business development and promoting strategic and responsible community investment in food production and distribution. Listen to some of the innovative agri-tourism businesses, as they share their stories and speak to the growing interest by visitors in the Farm-to-Table experience.

Building to 365

Find out what is happening in various regions of Nova Scotia to extend the lucrative tourism season. Join our panelists as they share their success stories and challenges. Lend your voice to the discussion – How do we think differently – what are we doing around season extension and building a year-round tourism economy for Nova Scotia.

Tourism Start-Up Pitch Session

Nova Scotia’s tourism industry needs innovators and creative minds to keep moving us forward. In order to reach our $4B growth goal, we need new ideas, risk-takers and business visionaries. Meet regional finalists as they pitch their new business concepts to a panel of Investment experts.  Who will be the 2019 Start-Up winner to chart a new tourism enterprise?


How do customers describe your company’s online presence? If they’d say, “outdated and corporate” instead of “inspiring and informative,” you’re doomed. Technology has changed the way Canadians interact with companies. It’s time businesses responded and changed how they connect with customers. So buckle up for a revealing session on the important realities of websites and learn how to build a digital presence to not only generate sales, but to win advocates for life.  Follow up Concurrent Session with Keynote Darrell Keezer, Candybox Marketing

It’s Time to do Things Differently
The Business Case for Diversity & Inclusion with Ann Divine

Attraction and Retention of staff remains a key challenge for tourism businesses.  How can you become more competitive through building a diverse workforce?   There are options for you – join this interactive session, where you will begin to move from words into actionable solutions that will make your business more competitive in a tight labour market. 

Indigenous Food Sovereignty and Tourism – Presented by NSITEN

Food tells an essential part of the story of a destination and has become a defining element of Nova Scotia’s tourism brand. Delegates will learn more about Kilunu (Our Food) and how the Nova Scotia Indigenous Tourism Enterprise Network (NSITEN) and partners are developing new opportunities to build the Indigenous culinary product as an integral part of the tourism growth strategy in the province. Find out how can you be part of this and leverage the exciting opportunities in indigenous tourism!  Presenters Robert Bernard and Dean Simon, Registered Dietitian. 

rural placemaking Pitch competition with Develop Nova Scotia

Develop Nova Scotia is in the business of placemaking, which means people are at the heart of everything we do. We plan, develop, and manage strategically significant land and infrastructure with and for people.  When it’s done well, together with partners and communities, it will inevitably turn public spaces into destinations that differentiate Nova Scotia to attract visitors.  “Placemaking is, simply, creating places that people love.  It’s a process and an outcome.  Places that people love are places where people want to stay and live, where people want to start and grow businesses, and where people want to visit.”
Develop Nova Scotia would like to work with you to help turn what differentiates your community into a placemaking project that could make your community more lovable and livable, an improved platform for business, and a place where visitors looking for authentic experiences want to hang out with locals.
We’ll work with your community and contribute $10,000 to help bring your idea to life.  Full Pitch Session Details

What Will Our Legacy Be?

The success of Nova Scotia’s tourism industry is dependent on the health of the natural environment.  Despite this, there are growing pressures on the environment, placing visitor experiences and Brand NS at risk.  Come hear from respected names and leading experts on how we can all work together to enhance the stewardship of our beautiful province.  The Environmental Panel will be made up of Author and Journalist, Joan Baxter; Ecology Action Centre’s Raymond Plourde and Gabrielle Beaulieu, Biologist with Parks Canada at Kejimkujik National Park; Moderated by Earth Rhythms’ Celes Davar.

Managing Risk with your Events with Community Culture and Heritage 

Planning and hosting events in your community comes with risks, including everything from reputation, to financial and even environmental. Our panel members will share tips and insights into how communities and event organizers can ensure their events get off on the right foot.
Panel Members include: JP Landry, Director of Licensing & Registration, Alcohol, Gaming, Fuel and Tobacco Division; Mike MacSween, Executive Director, Celtic Colours International Festival; Insurance Representative (Event Risk Assessment)

special opportunity for tourism summit delegates

digital help desk – enhance your online presence

brought to you by tourism nova scotia and google canada

Get one-on-one support to provide assistance and support to operators who would like to begin or improve their digital marketing.

By Appointment Only. Book Now: https://tourismns.ca/2019-tians-tourism-summit-google-help-desk

  Get expert advice on Google business listings, analytics, search engine marketing, and site speed optimizations. 
• A twenty-minute individual appointment with Google Canada representatives  Jenny Vincent or Donna Chang
• Participants will require their laptops and will meet individually with Google Canada representatives for hands-on learning.

Book one-on-one with Event Staff from Community Culture and Heritage

Staff from the Events Nova Scotia will be available for one-on-one appointments on
Tuesday, December 3rd to provide advice and input on your events. 

Do you have questions around;
What funding programs are available?
Tips on grant writing/applying for funding programs
Information on planning events
New or existing event ideas
Supports and resources available for your events

Book your appointment today by emailing [email protected]